Hip-Hop Icon Rakim Brings His Higher Frequency to Cali Weed

Rakim at the Higher Frequency brand drop event at Josephine and Billie's dispensary in Los Angeles, June 25, 2022.

Rakim redefined hip-hop in the 90s, and has had his impact on the genre ever since. Now he’s launched his own weed brand, Higher Frequency, in both New York and California. In the process, he’s showing support for legacy NorCal farms and Cali’s social equity cannabis businesses.