Cartel Money and the Backpack Boyz visited the Los Angeles Backpack Boyz dispensary yesterday to drop two new strains for the recreational market. Fans came out for the rare So Cal sighting of the Cartel Money Cannabis crew, a brand partnered with the Backpack Boyz that has been on the rise this past year.
Cartel Money Cannabis founder Brandon Maravilla said that the brand dropped two new strains, Pink Dulce and Peanut Butter Dulce, in order to offer something fresh for 4/20.
“We had to drop something different for the Rec market, we had to give people something what they want,” Brandon said.
Cartel Money has built a huge fanbase with Brandon being the charismatic and hardworking face of the brand. Judging from their social media, they travel nonstop, setting up booths and promoting their top-shelf product all over the bay area.
Brandon says that Cartel Money caters to the streets because that’s where their customers are.
“When it comes down to the streets, the streets is what supports and buys our products,” he said.
The brand, he says, has built a following by keeping true to where they come from. It’s an approach that has helped them compete in a saturated market.
“You could be ran by corporate businesses and all these billionaire millionaires, but in the end nobody’s gonna buy your product. Those millionaires ain’t going in and buying your product off the shelves. It’s all the streets,” Brandon said.
“The streets wants what it wants, the streets is where it’s at and that’s how we kill it.”
Brandon says that the Backpack Boyz dispensary works with indie street brands like his that put out quality product, just not in bulk.
“You got all these other dispensaries that expect big quantities of sales, but you’re putting out crap product. And the streets ain’t gonna mess with a crap product,” he said.
According to Brandon, you can’t fuck with Cartel Money. Their product, made in partnership with 5Points and the Backpack Boyz, is top-shelf and tasty, with delicious dessert strain names focused on the Dulce line, packaged in colorful mylar bags. They have an original street style that makes not only their weed but also their clothing and merch sought after by fans.
Brandon says the crew will be back in LA in the coming weeks to drop another few new flavors.