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Sticker Farmer is known for helping build successful weed brands through things like logo design and packaging (think the mylar bag that weed comes in). By applying his skillset to the NFT space, the company dreamed up the idea of the “Featured Underdog Club,” a series of pot-smoking birds that are “underdogs.”

Most of the time that users search Google for information about weed strains, Leafly.com is the first site to come up. That’s because they’ve spent years building a detailed database of strain information. With its new service, searchers will now be able to go from reading about strains to having them delivered to their door without leaving Leafly.

Los Angeles cannabis cultivator Edgar Peña aka Masonic with Masonic Seeds is best known for his Wilson strain, which has found its way into numerous strains in the industry. This past Saturday, his shop Masonic’s on Fairfax was the place to get his new drop, a side project called the “No Wilson” Line.

It was the 18th annual Emerald Cup, a competition that has always sought to award the best cannabis in the state of California. The event brought together Northern California growers and Southern California culture. For being a weed-plus-Hollywood event, the fashion was tame–there was a noticeable lack of flamboyance. The mixture among the crowd of causal and formal, high and low, fashion and function was more fun than the usual LA ostentatiousness.

Since 2004, the Emerald Cup has celebrated the cannabis harvest with a friendly gathering and competition rooted in the mysterious mountains and cannabis culture of the Emerald Triangle in Northern California. This year, however, the 18th Annual Emerald Cup Awards ceremony was held live for the first time in Southern California on Saturday, May 14th at the Ricardo Montalbán Theatre, bringing cannabis aficionados from across the state to the heart of Hollywood for the celebration.

This Saturday’s Emerald Cup is the first award event that uses SC Labs recently announced Cannabis Classification System, which used chemical analysis to define 6 core terpene profiles that all cannabis strains fall into. Alec Dixon, who co-founded SC Labs over ten years ago, helps us to better understand the new system, which is meant not just for Emerald Cup judges but for anyone who wants to better understand what characteristics are appreciated when it comes to high-quality, craft weed.