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After years of releasing music with some top names in the underground scene, rapper Bully Wiz joined up with the Backpack Boyz weed brand. Today, the brand has grown up to be a powerhouse in the recreational market, while Bully Wiz the musician is at work on his first full-length album in years.

Currently the Backpack Boyz drop fresh flavors on an almost weekly basis, and they’ve become known for doing collaborations with independent artists and brands. Their latest collaboration is the brand Uncle Snoop, with Snoop Dogg himself. Now they have three dispensaries open in the state, including two in highly competitive Los Angeles.

For years, Los Angeles’ Cannabis Social Equity Program felt slow and cumbersome to get up and running, leading to delays and financial losses for applicants. But by 2022, the program has grown to be the largest and most robust of its kind in the country. The culture and industry of cannabis in the world’s largest market is showing signs of a revolution brought on by a new wave of Social Equity entrepreneurs who are determined to reinvest in their communities and to create generational wealth.