It was the 18th annual Emerald Cup, a competition that has always sought to award the best cannabis in the state of California. The event brought together Northern California growers and Southern California culture. For being a weed-plus-Hollywood event, the fashion was tame–there was a noticeable lack of flamboyance. The mixture among the crowd of causal and formal, high and low, fashion and function was more fun than the usual LA ostentatiousness.
Since 2004, the Emerald Cup has celebrated the cannabis harvest with a friendly gathering and competition rooted in the mysterious mountains and cannabis culture of the Emerald Triangle in Northern California. This year, however, the 18th Annual Emerald Cup Awards ceremony was held live for the first time in Southern California on Saturday, May 14th at the Ricardo Montalbán Theatre, bringing cannabis aficionados from across the state to the heart of Hollywood for the celebration.
This Saturday’s Emerald Cup is the first award event that uses SC Labs recently announced Cannabis Classification System, which used chemical analysis to define 6 core terpene profiles that all cannabis strains fall into. Alec Dixon, who co-founded SC Labs over ten years ago, helps us to better understand the new system, which is meant not just for Emerald Cup judges but for anyone who wants to better understand what characteristics are appreciated when it comes to high-quality, craft weed.
The Emerald Cup is a longstanding cannabis competition that has taken place in Northern California for decades. The Emerald Cup seeks to award the very best cannabis in the Emerald Triangle region.
According to a notice emailed today from Department of Cannabis Control Director Nicole Elliott, the Governor’s state budget for 2022-2023 includes the removal of the cultivation tax. If approved by the assembly, the tax would be removed effective July 1.
After years of releasing music with some top names in the underground scene, rapper Bully Wiz joined up with the Backpack Boyz weed brand. Today, the brand has grown up to be a powerhouse in the recreational market, while Bully Wiz the musician is at work on his first full-length album in years.
Cartel Money was originally a clothing brand, according to founder Brandon Maravilla. Even now as they’ve moved to selling weed the fashion element is a big part of what the brand represents. Once Cartel Money teamed up with the Backpack Boyz, the whole crew now reps merch for both brands.
Currently the Backpack Boyz drop fresh flavors on an almost weekly basis, and they’ve become known for doing collaborations with independent artists and brands. Their latest collaboration is the brand Uncle Snoop, with Snoop Dogg himself. Now they have three dispensaries open in the state, including two in highly competitive Los Angeles.
LA Traffic is a local small-batch quality indie brand that grows fire weed in Downtown LA. The brand started during the Prop 215 days, around 2016. These days they’ve made a name for themselves with their Zlushie strains.
In 2018, Conejo was released after a year and half in the LA County Jail. The first thing he was focused on was getting back in the game. “Once I came out, I wanted to get involved in everything,” Conejo said. He saw the new landscape of legal weed and wanted to do something of […]