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On Saturday, April 16th LA weed seed cultivator Masonic (Masonic’s on Fairfax) held a “Free Seed Day,” the second of a regular giveaway that people travel from all over to attend. Masonic’s Free Seed Day first began last September. The valuable giveaway is a chance for small growers to get a large quantity of top-quality genetics by Masonic and others growers in the community. Masonic has a cult following of loyal growers who look to him for advice, knowledge, and affordable, fire genetics.

The rockstar bassist for the band System of a Down, Shavo has been in the spotlight for decades. In 2018, based on his love and passion for smoking weed, Shavo founded his own weed brand, 22Red. The brand’s name references Shavo’s lucky number 22. It’s a number that follows him around. He was born on April 22nd, among other coincidental associations with the number. For our 4/20 special issue, Visit Hollyweed got the lowdown on what’s coming up for 22Red, what weed Shavo is smoking right now, his bong collection, and new music to look forward to.

A new, limited-edition collection of cannabis products that will go on sale on 4/20 celebrates women-owned brands. Called the Pink Box Project, the curated collection will retail for $60 and has over 12 items covering cannabis flower, edibles, bath products, and accessories.The project’s founder,
Ebony Andersen, says she was inspired by her own experience in the industry and wanted to celebrate people like herself. Andersen is the co-founder (with Whitney Beatty) and CEO of LA social equity dispensary Josephine & Billie’s.

It was a community event on Saturday at weed dispensary Erb & Arbor, where indie powerhouse brand Doja Exclusive released clones of their famed RS-11 strain. The drop was a collaboration between a family of elite California weed cultivators: Wizard Treez, Doja Exclusive, Deep East, and Seed Junky Genetics. Reps for each brand were in attendance for the event.

Weed marketing master Ben Pechetti, aka Sticker Farmer, has developed a solid reputation in the weed community of California since he began printing packaging for up-and-coming brands back in 2015. While he’s known for helping to create and promote weed brands, Sticker Farmer is now becoming a major player in the cannabis NFT space with the launch of Feathered Underdog Club.

Hip-hop artist B Real, lead singer of Cypress Hill, has already impacted the legal weed industry with his Dr. Greenthumb’s chain of weed dispensaries and his Insane brand of indoor weed. Last week, B Real announced the launch of his new weed brand Dr. Greenthumb’s Flower, in partnership with his longtime cultivator Kenji Fujishima, which will be the first time B Real has put his name on outdoor-grown flower.