Billed as the “Academy Awards of Weed,” the Emerald Cup took place in the heart of Hollywood, bringing the event from the North to Southern California for the first time.
It was the 18th annual Emerald Cup, a competition that has always sought to award the best cannabis in the state of California.
For being a weed-plus-Hollywood event, the fashion was tame—there was a noticeable lack of flamboyance. The mixture among the crowd of causal and formal, high and low, fashion and function was, however, a refreshing change from the usual LA ostentatiousness.
The award show started around 8pm and went to midnight, and while the theater was mostly full, so too was the rest of the hall, and the rooftop party stayed busy the whole time. The Montalban Theater could barely contain the event.
Attendees stayed high and social throughout the evening and into the early hours.
