The Cure Company just released an exclusive, limited edition line of vape pens that feature original artworks by four local LA artists. Each of the dynamic designs feature edgy graffiti-inspired artwork you could easily imagine covering entire city walls.
Learn more and shop directly at the Cure Co website.
This collaboration came about when the Cure Company’s owner Patrick Stad wanted to do something special with the brand’s popular line of disposable vapes. With strong local ties, the brand wanted to promote local artists. Cure Co.’s creative director Chino reached out to graffiti artist Huf, who was a big fan of weed.
“I’m a big cannabis connoisseur and I love being creative so it goes hand in hand,” Huf explained.
Chino tapped several other local graffiti artists to create an entire series. Huf recommended two fellow artists from his own network, Mr. B Baby and Tank One. The collection was rounded out with artist Ezra.
The work of each artist appears on the wrapping of the Cure Company’s new drop of limited edition disposable vapes. Huf’s geometric monotone lettering is paired with the strain Curelato; Ezra’s realistic portrait of an Aztec woman is paired with Cherry Apple Z; Tank One’s hyper-detailed bright green illustration of a weed plant is paired with The Cure OG; and Mr. B Baby’s recognizable blue and red monster figure adorns Pink Runtz.
It was important to Huf that he trusted the company to be respectful to the artists, “at the end of the day this is a culture and it needs to be represented in the right hands.”
For Huf, art and weed have always gone together ever since the first time he was handed a blunt by a fellow artist while practicing graffiti in his backyard. “We always smoked blunts and did graffiti,” he says. “The best thing to do is accomplish a mission and have a nice victory blunt.”
Tank One has a similar background in street art. He explains, “my roots come from graffiti,” calling it “something that is always going to be embedded in my work.” His contribution is a richly colored close up depiction of a weed plant flowering.
Tank was really impressed with The Cure Company saying, “the whole rollout was very organized, they really emphasized the artists.” He also believes it is important to highlight the creative potential of the plant, explaining that “we all smoke and we want to make sure our work is being highlighted in a way where people see we use it as a way to motivate ourselves.”
Tank says “I always called it ‘mota-vation’ in Spanish it’s mota, it’ s bud, it’s motivation for us. It’s always been that way for us to express ourselves a little bit more, and also keep our creativity and it brought out that vulnerability within our art form.”
Both artists were equally humble in expressing their gratitude for this collaboration. Tank One said “It hasn’t been an easy route, all of us have faced various obstacles and to finally arrive to a point like this when we can celebrate our art, the movement, cannabis, all in one is just such a great honor”
“Graffiti was ultimately the gateway drug to everything, to graphic design.” Huf sums it up, “the fact that that graffiti opened this door for me is insane.”
View the series and order directly online at The Cure Company.